LinkedIn Article
Originally published on LinkedIn · August 09, 2017 I recently ran across a great read in Financial Express that outlines an important complementary approach to Big Data-driven consumer insights, one that juxtaposes Big Data (quantitative) against Thick Data (qualitative) to deliver deeper insights. Once you make it past the jargon, the
LinkedIn Article
Originally published on LinkedIn · August 09, 2017 I recently ran across a great read in Financial Express that outlines an important complementary approach to Big Data-driven consumer insights, one that juxtaposes Big Data (quantitative) against Thick Data (qualitative) to deliver deeper insights. Once you make it past the jargon, the
LinkedIn Article
Originally published on LinkedIn · August 02, 2017 The era of Big Data has given rise to a major misconception – the idea that data volume alone can provide marketers with a clear picture of an individual. That’s simply wrong. Having more data is great. But it isn’t everything. Here
LinkedIn Article
Originally published on LinkedIn · August 02, 2017 The era of Big Data has given rise to a major misconception – the idea that data volume alone can provide marketers with a clear picture of an individual. That’s simply wrong. Having more data is great. But it isn’t everything. Here
LinkedIn Article
Originally published on LinkedIn · July 26, 2017 Predictive marketing campaigns are the next frontier for marketers seeking to acquire new customers and maximize the lifetime value of their existing customers. Why? AI driven campaigns identify the customers that are most likely to buy and buy again, then recommend targeted promotions
LinkedIn Article
Originally published on LinkedIn · July 26, 2017 Predictive marketing campaigns are the next frontier for marketers seeking to acquire new customers and maximize the lifetime value of their existing customers. Why? AI driven campaigns identify the customers that are most likely to buy and buy again, then recommend targeted promotions
LinkedIn Article
Originally published on LinkedIn · July 20, 2017 One of the biggest challenges for a marketer is implementing an effective personalized campaign—one that fits not just a target demographic, but their unique set of customers. But personalized marketing spans a vast spectrum of choices and dimensions, meaning there is no
LinkedIn Article
Originally published on LinkedIn · July 20, 2017 One of the biggest challenges for a marketer is implementing an effective personalized campaign—one that fits not just a target demographic, but their unique set of customers. But personalized marketing spans a vast spectrum of choices and dimensions, meaning there is no
LinkedIn Article
Originally published on LinkedIn · May 05, 2017 We picked up Day 2 of MRMW right where we left off – with great excitement, friendly waves and hurried greetings around the space. This was a big day for VectorScient, and we were excited. It turns out we weren’t the only excited
LinkedIn Article
Originally published on LinkedIn · May 05, 2017 We picked up Day 2 of MRMW right where we left off – with great excitement, friendly waves and hurried greetings around the space. This was a big day for VectorScient, and we were excited. It turns out we weren’t the only excited
LinkedIn Article
Originally published on LinkedIn · May 03, 2017 VectorScient spent much of last week at MRMW, a premier Market Research conference highlighted by several compelling speakers and presentations. The VectorScient team presented within the “Innovation Elevator” portion of the conference, where we were given the opportunity to showcase our product to
LinkedIn Article
Originally published on LinkedIn · May 03, 2017 VectorScient spent much of last week at MRMW, a premier Market Research conference highlighted by several compelling speakers and presentations. The VectorScient team presented within the “Innovation Elevator” portion of the conference, where we were given the opportunity to showcase our product to