Long-form article originally on LinkedIn
LinkedIn Article
Originally published on LinkedIn · October 04, 2017 Predictive analytics: Not just a buzzword. People describe predictive analytics in a wide variety of different ways. Some describe it in terms of hindsight, insight and foresight frameworks. A few talk about the maturity model – beginning with static reports and advancing to trend
LinkedIn Article
Originally published on LinkedIn · September 20, 2017 Retail is slowing down. Profits are shrinking year after year, and it seems a week doesn’t go by without new news about store closures. According to CNN, there have been 5,300 closure announcements through June 20, putting 2017 on track to
LinkedIn Article
Originally published on LinkedIn · September 20, 2017 Retail is slowing down. Profits are shrinking year after year, and it seems a week doesn’t go by without new news about store closures. According to CNN, there have been 5,300 closure announcements through June 20, putting 2017 on track to
LinkedIn Article
Originally published on LinkedIn · August 30, 2017 With Amazon’s acquisition of Whole Foods, some are going wild imagining the future. Many are pointing to Amazon Go as the future of retail shopping. But retail didn’t have to wait for Amazon. There are mature technologies readily available to change
LinkedIn Article
Originally published on LinkedIn · August 30, 2017 With Amazon’s acquisition of Whole Foods, some are going wild imagining the future. Many are pointing to Amazon Go as the future of retail shopping. But retail didn’t have to wait for Amazon. There are mature technologies readily available to change
LinkedIn Article
Originally published on LinkedIn · August 23, 2017 Businesses of all sizes are trying to stay ahead of the game by embracing predictive analytics. If you’re the individual charged with leading a predictive analytics initiative, how do you get it right? Here are five general best practices that will help
LinkedIn Article
Originally published on LinkedIn · August 23, 2017 Businesses of all sizes are trying to stay ahead of the game by embracing predictive analytics. If you’re the individual charged with leading a predictive analytics initiative, how do you get it right? Here are five general best practices that will help
LinkedIn Article
Originally published on LinkedIn · August 16, 2017 Something is missing from your current marketing strategy. As experienced businesses can attest, customers’ demands are constant – for better prices, faster deliver and smoother customer service. And you had better keep up, because there are more alternatives than ever before. It’s not
LinkedIn Article
Originally published on LinkedIn · August 16, 2017 Something is missing from your current marketing strategy. As experienced businesses can attest, customers’ demands are constant – for better prices, faster deliver and smoother customer service. And you had better keep up, because there are more alternatives than ever before. It’s not
LinkedIn Article
Originally published on LinkedIn · August 09, 2017 I recently ran across a great read in Financial Express that outlines an important complementary approach to Big Data-driven consumer insights, one that juxtaposes Big Data (quantitative) against Thick Data (qualitative) to deliver deeper insights. Once you make it past the jargon, the
LinkedIn Article
Originally published on LinkedIn · August 09, 2017 I recently ran across a great read in Financial Express that outlines an important complementary approach to Big Data-driven consumer insights, one that juxtaposes Big Data (quantitative) against Thick Data (qualitative) to deliver deeper insights. Once you make it past the jargon, the
LinkedIn Article
Originally published on LinkedIn · August 02, 2017 The era of Big Data has given rise to a major misconception – the idea that data volume alone can provide marketers with a clear picture of an individual. That’s simply wrong. Having more data is great. But it isn’t everything. Here